The Fredericksburg Standard partnered with zNewsroom to create an app companion for GoFredericksburg, a semi-annual visitor's guide that promotes the Fredericksburg community to visitors and locals. GoFred is an interactive guide for this Texas Hill Country community. The app pairs with the publication and helps promote the content by notifying users when locations are nearby through the app's GPS and location-based features. This is an app to help encourage tourism to the city and let people see Fredericksburg as an option for vacation time and living.
The app aims to keep users up-to-date with events in the city and raise awareness on the many wineries and B&B's that Fredericksburg has to offer as well as attractions and historic sites, downtown shopping, museums and cuisine. The app is sponsored by the Hill Country Memorial Hospital and HCM Immediate Care Clinic off-setting development costs and helping the app generate additional revenue for the publisher.