Gannett's The Daily Advertiser wanted to develop a visitor's guide for Lafayette, Louisiana. Some of the Daily Advertiser staff was familiar with another app that Bar-Z had helped Gannett's Asbury Park Press develop called Go Jersey Shore. The Daily Advertiser staff also saw this potential app as a wonderful extension of their entertainment publication, The Times of Acadiana. All these ideas flowed into what is now the Go Lafayette app.
Go Lafayette does a wonderful job of showcasing some of the culture of their area through splash screens. Overall, the app provides users with where to eat, drink, stay, play and shop. The Daily Advertiser also makes sure to list the Times of Acadiana's Best of Winners. If users feel that a business was missed, they can always submit it to the Advertiser staff via the Get Listed button.