App Description

The My Progress News mobile app is the hometown news source for Emlenton, PA, covering parts of Armstrong, Butler, Clarion and Venango Counties. The app features a wide variety of resoures and information to meet the needs of readers, including access to current issues of the newspaper, articles, event calenders, obituaries, engagement and wedding annoncements, digital coupons, editorials and a local business directory.

The publisher is using the app for paid advertising through the addition of banner and interstitial display ads, but also extending its classified ads, help wanted, "auto deals of the week" and more to this mobile medium. The flexible nature of the platform enables the publishers to group content and create home screen blocks on the fly for timely and seasonal additions such as Valentine's Day Specials or a Tax Season Directory. A "You Report It!" form allows users to submit news tips directly through the app and a dynamic weather widget offers updsite ated weather conditions and forecasts on the home screen. Content is being managed through a combination of CMS data entry and API feeds to optimize feature utilization and expediency. A responsive website version of the app is available to provide access to content from any internet connected device.

 

Details

Client:
Progress News
App Type: Local's Guide, Visitor Guide
Client Type: Publishers

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